The aim of «S.T.o.Re» project is to offer physicians a respectable intellectual framework – no longer rooted in this old-fashioned mind/body dualism – to work with, together with the instruments to implement it in everyday practice. The framework is Narrative Based Medicine and the instruments are integrated medical records.
The symbol was created by mixing the heart that symbolizes health and medicine with a file folder that symbolizes the story and the medical records .
For the typography chosen solid and strong typeface to convey a sense of confidence.
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Pecora nera design shop is a graphic design studio established in 2009 in Athens, Greece by Andronikos Deligiannis, a graphic designer with more than 10 years experience.
Specialised in visual communication, branding, creative direction and printed media, our studio has developed several projects such as corporate identities, packaging and websites.
Our team of experts thoroughly examine all parameters in order to come up with cutting edge, customized marketing and promotional tools.
Pecora nera has been recognised and awarded in several countries such as France, China and United States. Its work, result of passion and continuous effort, has been published in graphic design books and specialised web sites.
