The initial idea for designing the Emerald candy store’s logo was inspired by the way traditional confectioners used to write their store’s names with whipped cream on the cakes. The logo itself is formed in a glossy, brownish colour to indicate the candy and the chocolate. Lastly, the white outline creates a symbol and highlights the confectionary’s traditional nature.
Emerald logo was awarded by the DESIGN AND DESIGN – INTERNATIONAL AWARDS 2011 and published in the Book of the Year Vol.4 | www.designanddesign.com
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Pecora nera design shop is a graphic design studio established in 2009 in Athens, Greece by Andronikos Deligiannis, a graphic designer with more than 10 years experience.
Specialised in visual communication, branding, creative direction and printed media, our studio has developed several projects such as corporate identities, packaging and websites.
Our team of experts thoroughly examine all parameters in order to come up with cutting edge, customized marketing and promotional tools.
Pecora nera has been recognised and awarded in several countries such as France, China and United States. Its work, result of passion and continuous effort, has been published in graphic design books and specialised web sites.
