Jeffrey Mardis has served in the graphic design field since 1993. In August 2010, Jeff launched <i><b>Logo Planet Laboratory Graphic Design Studio</i></b> so he could focus exclusively on logo and trademark design. Concerning his love and passion for the field Jeff says; "Logos must convey a big idea in a small package. They must communicate the entire feel and spirit of the companies they represent into one single, simple, compact graphic representation - and that's not always easy. But for me, therein lies the love and challenge." Jeff's underlying philosophy for logo design is simple - literally - saying that Leonardo da Vinci summed it up best when he stated; "Simplicity is the ultimate sophistication." You may visit Jeff at www.logoplanetlab.com.