Jeffrey Mardis has served in the graphic design field since 1993. In August 2010, Jeff launched Logo Planet Laboratory Graphic Design Studio so he could focus exclusively on logo and trademark design. Concerning his love and passion for the field Jeff says; "Logos must convey a big idea in a small package. They must communicate the entire feel and spirit of the companies they represent into one single, simple, compact graphic representation - and that's not always easy. But for me, therein lies the love and challenge." Jeff's underlying philosophy for logo design is simple - literally - saying that Leonardo da Vinci summed it up best when he stated; "Simplicity is the ultimate sophistication." You may visit Jeff at www.logoplanetlab.com.